Gruner + Jahr: International trend update: Programmatic
The advances in the programmatic world have caused shock waves in the advertising industry. It has facilitated access to premium brand-safe content, increased transparency and reduced transaction times.
Gruner + Jahr brought together several international experts to explore current trends, challenges and solutions, as well as new opportunities, in programmatic advertising.
// Speakers //
- Andre Freiheit, Executive Director International Media Sales, G+J e|MS
- Russell Foxley, Digital Director, Guardian News & Media
- Danny Wegert, Head of Digital Media Optimization, G+J e|MS – Digital Solutions
- Simon Torrico, Director Digital Commercial Solutions, G+J e|MS
- Paul Caucheteux, Programmatic Sales Director, Prisma Media Solutions
- Franck Litewka, Head of Strategy & Development, RTL AdConnect