NBCUniversal and RTL AdConnect join forces to unleash new opportunities for global marketers

January 12, 2022
Wednesday 12th January 2022, New York, London, Luxembourg


NBCUniversal, one of the world’s leading media and entertainment companies, today unveiled a ground-breaking new partnership with RTL AdConnect, the international advertising sales house of RTL Group, which will see both brands – for the first time – give each other access to their premium TV and digital inventory assets, unleashing an unparalleled opportunity for marketers globally.

This bilateral, international partnership will open up new advertising opportunities for marketers across the US, Europe and Asia. From today, RTL AdConnect will be able to provide its European clients and partner agencies access to all NBCUniversal-owned & operated premium, brand-safe TV and digital inventory [1]. As part of the new partnership, NBCUniversal will also represent RTL AdConnect’s premium Total Video European portfolio, providing its Chinese and US-based clients strong reach and powerful advertising solutions. This will include the leading TV channels and digital premium platforms from RTL AdConnect’s media partners in Europe [2].

The move further enhances NBCUniversal’s One Platform offering – which gives marketers the power to reach audiences wherever they are across the full NBCUniversal ecosystem – as well as increasing the brands footprint in key markets outside the US.


Today’s announcement is also a sign that the marketplace should expect further global growth in the years ahead. “We want NBCUniversal to be the number one choice for marketers globally” said KC Sullivan, President of Global Advertising and Partnerships, NBCUniversal. “RTL strengthens our advertising offering in Continental Europe as we strive to deepen our presence across the region.”

For RTL AdConnect, the partnership reinforces their one-stop-shop offering in Europe, allows to extend their inventory solutions outside European borders, and to establish stronger and more direct connections with brands based in the United States and China.

Stéphane Coruble, CEO, RTL AdConnect says: “We are absolutely thrilled about this bilateral partnership with NBCUniversal. This new collaboration widens our international footprint with the leading US broadcasting group and allows us to provide marketers with even more global advertising solutions.”

[1] from Germany, Austria, Switzerland, Belgium, the Netherlands, and Luxembourg

[2] in France, Germany, the United Kingdom, Belgium, the Netherlands, and Luxembourg

Stéphane Coruble, CEO of RTL AdConnect
KC Sullivan, President of Global Advertising and Partnerships, NBCUniversal


RTL AdConnect is the international Total Video sales house of RTL Group and beyond. It provides international advertisers with a simplified access to a global premium and brand-safe total video inventory ensuring that the right media decisions are made for pan-European campaigns. Thanks to its media partners from RTL Group and beyond, RTL AdConnect reaches around 165 million potential consumers in Europe every day. RTL AdConnect offers exclusive solutions around high quality content across an extensive portfolio of media partners consisting of more than 150 TV channels, 300 digital platforms and 40 radio stations in 12 countries. With 360-degree solutions, RTL AdConnect supports brands on every step of the way, offering full support from start to finish, ensuring high reach, deep market insights and cross-screen solutions.

Contact:  Carine Jean-Jean, Communication Director, RTL AdConnect

cjeanjean@rtladconnect.com | +33 6 30 51 58 73

Coraline Sainte-Beuve, Head of Brand Image & Digital Communication, RTL AdConnect

csaintebeuve@rtladconnect.com | +33 6 44 35 89 71



NBCUniversal is one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. NBCUniversal owns and operates a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, world-renowned theme parks, and a premium ad-supported streaming service. NBCUniversal is a subsidiary of Comcast Corporation.

Contact: Lee Thompson, Vice President, Global Communications & Strategic Partnerships

NBCUniversal, Global Advertising & Partnerships

Lee.Thompson@NBCUni.com | +44 (0)7880 088314

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