Over the last two and a bit years of pandemic, we were forced to spend more time inside and therefore our Total Video consumption habits changed drastically. We wanted to examine these changes and explore what they mean for advertisers. Over the course of a number of weeks, we collected qualitative and quantitative research in 10 European countries, reaching 10,000 consumers in total through a series of questionnaires, interviews and WhatsApp conversations. We looked into how Europeans are consuming video content, how they are regrouping in their living rooms, and how their relationship to ads currently stands. We found lots of interesting results…
Register for our live, online event, which takes place on the 3rd of May at 4PM CEST/3PM BST, to get a breakdown of this research.
Expect facts, figures and insights from industry experts about the new life of the living room. As an advertiser…
– Learn how to reach your audiences better in an evolving Total Video universe,
– Discover the solutions to new challenges emerging from increasingly fragmented consumption habits,
– Unlock consumers tricky relationship to ads and how to really attract their attention,
-Find out how to tailor your approach to match local specificities.
See you there!
“If you want to learn how to take advantage of this refocus on the living room, and the TV, don’t miss this event!”
© Jean-Baptiste Moggio, Head of Marketing at RTL AdConnect