Responsability & Sustainability

The Responsible Brands in Europe study from RTL AdConnect, charting consumer behaviour across four European countries, shows most people expect the media and brands to inform and advise them on sustainability and the climate crisis.

The study covered 4 countries – the UK, France, Germany and Italy – with a representative sample of 1000 individuals for each market, aged between 18 and 65. Despite varying figures from country to country on specific subjects related to sustainable habits, one consistent trend: 71% of those surveyed realize that the world is experiencing a serious climate crisis and 80% claim that they try to act sustainably.