Responsability & Sustainability

The Responsible Brands in Europe study from RTL AdConnect, charting consumer behaviour across four European countries, shows most people expect the media and brands to inform and advise them on sustainability and the climate crisis.

The study covered 4 countries – the UK, France, Germany and Italy – with a representative sample of 1000 individuals for each market, aged between 18 and 65. Despite varying figures from country to country on specific subjects related to sustainable habits, one consistent trend: 71% of those surveyed realize that the world is experiencing a serious climate crisis and 80% claim that they try to act sustainably.

Explore our research and trend publications

The New Tech Trends

Consumption habits are no doubt changing: content spreads across platforms, from one screen to the next.


Cooking Trends

Total Video experience is key for brands that want to engage the Foodies target group at any time and on any device.


Travels Trends

Travel programmes, news, weather forecasts and sports events are perfect formats to reach potential travelers.


Kids Trends

Children are faithful consumers of Total Video content.