Cooking Trends

Total Video experience is key for brands that want to engage the Foodies target group at any time and on any device. Cooking TV shows and YouTube videos are proved to engage food lovers.

Cookery content is at an all-time high: it’s trending on TV and digital platforms, and attracts large communities on social media. At RTL AdConnect, we provide high-quality programmes and lots of established YouTube cooking channels.

With a broad offer of broadcaster VOD platforms in 12 European countries and 35,000 influencers on YouTube worldwide, we help brands build their Total Video campaigns around high-quality content. We create tailor-made solutions for advertisers, ensuring they make the right media decisions.

With the power of Total Video, RTL AdConnect allows brands to branch out beyond domestic audiences and discover a new way to simply reach more!

Explore our research and trend publications

The New Tech Trends

Consumption habits are no doubt changing: content spreads across platforms, from one screen to the next.

Travel Trends

Travel programmes, news, weather forecasts and sports events are perfect formats to reach potential travelers.

Responsability & Sustainability

Discover consumers’ expectations from brands and media in terms of sustainability


Kids Trends

Children are faithful consumers of Total Video content.