Explore our research and trend publications

Thanks to an international team of media experts, RTL AdConnect produces in-depth market analysis. We can accurately gauge performances based on research, data collection and our comprehensive expertise. In particular, our studies include country profiles, programmes trends, sectorial insights, audience shares, Total Video consumption habits, GRP shares, media planning tips and ad spends by media.


viewers for the Chinese Spring Festival
on CCTV 1+4, China


News & Politics is the
fastest growing youtube genre


daily TV viewing time in Europe
(all individuals)

Download Brochures

The News Tech Trends

Consumption habits are no doubt changing:
content spreads across platforms, from one screen to the next.


Cooking Trends

Total Video experience is key for brands that want to engage
the Foodies target group at any time and on any device.


Travel Trends

Travel programmes, news, weather forecasts and
sports events are perfect formats to reach potential travelers.


Responsability & Sustainability

Discover consumers’ expectations from brands and media in terms of sustainability

Kids Trends

Children are faithful consumers of Total Video content.


Trends & Research

TV Key Facts

Get access to more media and advertising stories

Check out the TV Key Facts, RTL AdConnect’s essential report on media and advertising,
analyzing the trends, challenges and opportunities of the media world.

Want further information?

    Subscribe to our newsletter

    Get our latest news from Europe and the US at the click of a button.
    EU NewsletterUS Newsletter