Advertising Week Europe
RTL AdConnect will be partaking in AdWeek Europe, which takes place in person after two years. The theme of this year’s event is Creative Capital, celebrating the host city, London’s, contribution to the global creative landscape and uncover its future as the beating heart of Britain’s creative economy. All the regular stages, celebrating all things Tech, Innovation, Great Minds and Creativity are returning, as well as a virtual stage, AW Studio.
RTL AdConnect & smartclip will present exclusive insights from their newly released research “The New Life of The Living Room” to break down Europeans latest habits when it come to using the big screen. How are consumers switching from linear to VOD? What are their viewing rituals? What role does the TV play in their lives? What is their relationship to ads on each platform? The study looks closely at consumers from across 10 European markets.
// Agenda //
Thursday 19th May, 11:50 AM
Daniel Bischoff, Chief Marketing and Operations Officer at RTL AdConnect, will present the company’s lates study which shares insights from 10 European markets about how their TV consumption habits have changed as a result of the pandemic.