Rai is the reference media group for every Italian

Rai Group is the leading group in Italy with a great variety of channels. With 14 TV channels, viewers get their daily dose of top events and news, mini-series, Italian original productions, sports, game shows, infotainment, current affairs & political programmes, reaching all target groups on every screen.

Italian households have a penetration of new technologies & screens for video consumption way above the European average. TV consumption is part of their daily routine with an audience peak in prime time at 21:30, but also a day time peak at 13:45.


registered users on the VOD platform


Daily TV viewing time per individual 4h36 (244 min) in 2017


audience share for Adults 25-64 on Rai 1, and 32% on the group channels

Italian Media Offer

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