Croatia

Croatia continues to lag behind the other European countries in terms of new technologies and secondary screens penetration (tablets, smartphones, connected TV. TV is clearly the most powerful media in Croatia with a daily TV viewing way above the EU average (4h20 vs 3h47) and the most invested one with a share of more than 80% of all ad spending.

RTL Group owns almost half of the TV advertising market, with a group of channels that is heavily trusted and consumed, thanks to its reliable and premium contents.